Founded in 2010 by owner and Chief Executive Officer Scott Kent, Lion Fight is the most active promoter of Muay Thai events and stands as the largest standup combat sports organization in North America. Lion Fight’s full rules Muay Thai events are televised live nationally to over 42 million homes as part of AXS TV’s long-runningFriday Night Fights series. The company is dedicated to growing Muay Thai in America and to presenting world-class events stacked with the best fighters in the sport.
Muay Thai has a rich culture and long history in which many traditions have been incorporated into as part of the art and fighting rituals. In general, the average fight spectator cannot embrace the art in its entirety without having the proper knowledge of the culture and history. Thus, being one theory that Muay Thai lacks popularity in America.
Many claim that Muay Thai is a diminishing sport in America while Mixed Martial Arts has taken over the interest of fight fans as well as created a whole new fan base. Lion Fight Promotions as a company believes Muay Thai was never given enough opportunity to reach its full potential.
As one of Lion Fight Promotions initiatives, the Company plans on gaining support from affiliated Muay Thai organizations on a global scale, furthermore, unifying fans, enthusiasts, and fighters all over the world onto one common platform.
There is an overwhelming amount of talent that has gone unnoticed in years passed. Much of the same remains today. Lion Fight Promotions’ will change that by contributing a strong effort and taking a different approach toward promoting the sport in America. In addition, Lion Fight Promotions will focus on reaching out to newer audiences and working together with those who share the same passion and respect for Muay Thai.
Lion Fight Promotions is led by Scott Kent. Prior to developing Lion Fight Promotions, Mr. Kent established himself as a corporate executive in the casino and resort industry specializing in Risk Management for high profile properties including Fontainebleau Resorts and Mandalay Resort Group.
“Muay Thai is the most exciting fighting style for fans that love stand up fighting and appreciate the rich history associated with it. We are in the Fight Capital of the World in Las Vegas and it makes perfect sense to have a Las Vegas based Muay Thai promotional company to help develop this amazing sport”, says Scott Kent, President and CEO of Lion Fight Promotions.
Kent added, “We have a sport that is already very popular all over the world and we want expose more people to it by showcasing international talent and provide a larger stage for our local fighters”.
Christine Toledo is the Vice President of Events for Lion Fight Promotions, working closely with Scott Kent to successfully promote Muay Thai in the U.S.
Toledo has more than ten years of experience in her Muay Thai fight career and has appeared on reality television shows and documentaries involving women in Muay Thai, including the Oxygen Network’s Fight Girls. Her experience and extensive involvement with Muay Thai brings perspective from different angles that help build solid relationships with talent to improve communication and trust, essentially creating a balance between fighter and promoter.
Toledo has a true passion for Muay Thai and wants only to be generous to the future of the sport in reciprocating what Muay Thai has done for her.
Jen Wenk, APR, serves as the lead executive in charge for all of Lion Fight’s public relations needs, including managing corporate communications and developing a comprehensive media support system for the organization’s live events. Wenk worked as Director of PR for the Ultimate Fighting Championship and led its PR division from 2005 to 2011, creating the highly effective Pay-Per-View event public relations and media initiatives while also managing its corporate, community and crisis communications. During this time, the UFC grew exponentially from $44 million in debt to a global sports brand valued at more than $1 billion.
“All my life, I have always loved fighting. From boxing to kickboxing to Muay Thai and MMA, I am passionate. When it comes to my work in combat sports, I am determined and driven to succeed. I am excited to join Lion Fight and, along with Scott and Christine, will enjoy helping it grow as a recognized sport in America and a respected fighting brand celebrated around the world.”